S3, Ep12: Building a Brand On Purpose with Storied Beauty Founder, Lindsay Freedman

In this episode of Girl Talk with Tay, I sit down with Lindsay Freedman, the founder of Storied Beauty for such an inspiring conversation on entrepreneurship, skincare, and building something meaningful from the ground up. She shares how she went from starting a blog on her couch to creating a curated beauty destination and concierge service, and what it really takes to grow a brand behind the scenes.

We get into her approach to skincare, including the importance of simplifying your routine and focusing on high performing ingredients like vitamin A, vitamin C, peptides, and antioxidants or as she calls it “food for your skin”. She also shares the story behind her tinted eye cream and how she created a product that does multiple things in one step.

We also talk about the reality of entrepreneurship, from learning how to delegate and build a strong team to creating a true sense of community around your brand. This conversation is such a good reminder to stay true to yourself, give yourself grace, and keep evolving both in business and in life.

xo, Tay